Eddie Hearn believes Anthony Joshua’s hotly-anticipated world title bout with Tyson Fury could cost £29.95 on pay-per-view.
Last week, the heayweight world champions’ camps agreed financial termsin principle for a two-fight deal.
Joshua won back his WBA, IBF and WBO titles when he overcame Andy Ruiz Jr last December, while Fury beat Deontay Wilder for the WBC championship in February.
However, both fighters have to overcome their mandatory challengers before their fight in 2021, with Joshua set to fight Kubrat Pulev and Fury in line for a trilogy bout with the Bronze Bomber.
The battle of Britain showdown would be among the biggest boxing fights in recent memory – but Hearn has laughed off suggestions that the pay-per-view could cost in excess of £50.
Speaking toiFL TV,Hearn said: “You think that I’m going to double [it], oh and by the way, I don’t even set the pay-per-view prices.
“You think Sky are going to double of Joshua – Ruiz for example, for Joshua – Fury.
“Do I think that’ll go over £29.95, no I don’t.
But again, this isn’t my decision. I don’t think Sky are looking at this fight thinking, ‘Oh yeah, that’ll give us an excuse to put the price up’.
“Is it the biggest fight ever, yes, biggest British fight ever, yes.
“But my relationship with the costumers and the fans has to be everything, because I want the longevity, I want the respect and I want your trust and I want to give you value.
“So I’m not here to come in like a cowboy and go £49.99, see you later, cheers, bye, with a sack of money.’
“It’s got to be right, it’s got to represent the value of the product like everything has.
“Maybe Tyson Fury wants it to be £49.99, I don’t think it should be anywhere near that kind of money and I don’t believe Sky would either.”
Recent reports have suggested that Joshua and Fury will each pocket £70million from their first clash.
It is too early to know the exact earning figures but the fight will almost certainly break the £100m mark and become the most lucrative bout that the UK has seen.
Frank Warren, who co-promotes Fury with Bob Arum, believes both Fury and Joshua could pocket between £47m-£55m from each fight – assuming there is a rematch as planned.
Earlier this month, he toldESPN: “These guys [Fury, Joshua] could get between $60m-$70m each from one fight against each other, double that if there’s a rematch, in one year.”
Prior to Fury’s emphatic win over Wilder in February, Arum said that the Gypsy King pocketed over £30m.
Whilst it is believed Joshua banked between £40m-£60m after defeating Andy Ruiz Jr last December.