DEPOSED heavyweight champ Anthony Joshua has been blasted as a “hypocrite” for promoting a sugar-rich energy drink.
Just weeks afterlosing all his world titles to Andy Ruiz Jrin one of boxing’s biggest ever shocks, the 29-year-old has taken another hit.
Joshua has teamed up with drinks giant Lucozade and has his picture along with his slogan “Be Humble” on the apple and raspberry flavour Fruit Punch.
But despite the Watford-born boxer being a gym obsessive and even cutting out coffee and sugar, the drink contains a whopping 18.5g of sugar.
That is the equivalent of four-and-a-half teaspoons. The NHS recommends a maximum of 30g of sugar a day, around seven teaspoons.
Tam Fry the chairman of the campaign group the National Obesity Forum, pulled no punches in his criticism of the athlete.
He told theDaily Star: “Mr Joshua, as well as being a hypocrite, is irresponsible.
“Sports personalities and celebrities have a huge responsibility to their fans when promoting anything injurious to their health.”
GIVEN UP COFFEE AND SUGAR
But Lucozade Sport claimed that they are big supporters in getting everybody active.
A spokesman said: “We do not condone or encourage excessive consumption of sugar.
“We use our brand to encourage exercise.
“Our Made to Move campaigns – including those featuring Anthony Joshua – have inspired over 1.5 million people to exercise in the last two years alone.”
SunSport reported last year howAJ took the decision to ditch sugar from his diet to maintain a perfect mental health balance.
The former world heavyweight boxing champion acknowledged the impact unhealthy food and drink can have on his mood in the build-up to a fight.
AJ’S HEALTHY BALANCE
Of that decision, he said at the time: “Try to keep a good balance. That is the main key. Aim to keep balanced.
“I tried to stop drinking coffee as well because you spike and then you fall. It’s a big downer.
“Keep a balance across the whole board in your day-to-day life. Cut out sugar, it spikes you up.
“Diet is a massive issue when it comes to mental health, you don’t realise it.
“Not only what you are digesting with your food. But what you listen to and what you watch.
“You have to be careful what you take in across the whole board — because it has a massive effect on your emotional state.”
But living the healthy life didn’t help him in his last fight, as he was KO’d by Snickers-loving Mexican Ruiz Jr.
He is expected to have the rematch before the year is out.
Anthony Joshua gets hit in the face with a suitcase by Olivia Coleman in British Airways advert